B2C Meta Ads Lead Gen Campaign

I need an experienced Meta ads specialist to help generate B2C leads on Facebook and Instagram. The primary goal is to generate leads, and I am open to any strategy that will help achieve this.

Key Requirements:
- Expertise in creating and managing Meta ads
- Proven track record in lead generation
- Experience targeting B2C audiences on Facebook and Instagram
- Ability to analyze performance metrics and optimize campaigns accordingly
- Strong creative skills to design engaging ad content

Please provide examples of previous work and relevant experience.