Meta Ads India App Installs
Budget: ₹1,500 – ₹12,500 INR
I want to launch a full-funnel App Install campaign on Meta Ads (Facebook & Instagram) aimed at users across India, aged roughly 18-56. The sole KPI is new installs, so every element—from audience structure to creative concept—needs to be built around driving a low cost-per-install and rapid volume growth.
Because I don’t have ready assets, you’ll be creating fresh imagery, short videos and carousel variations that fit Meta’s specs and resonate with an Indian audience. I’ll supply brand guidelines and key benefit points; you handle copy, design and any lightweight motion graphics.
The job covers:
• Campaign architecture: optimal objectives, placements, ad set splits and budget pacing
• Pixel/SDK event mapping or conversion API so installs and in-app events report correctly inside Ads Manager
• Creative production and iterative testing (images, videos, carousel)
• Daily optimisation—bids, audiences, creatives—and clear, concise weekly reports outlining spend, installs, CPI and next steps
I’m looking for someone who has already managed Indian UA campaigns on Meta, understands look-alike expansion, and can extract insights quickly. If that’s you, tell me how many installs you’ve driven before, which creative angles worked best, and the tools you’ll rely on for testing and reporting.
Because I don’t have ready assets, you’ll be creating fresh imagery, short videos and carousel variations that fit Meta’s specs and resonate with an Indian audience. I’ll supply brand guidelines and key benefit points; you handle copy, design and any lightweight motion graphics.
The job covers:
• Campaign architecture: optimal objectives, placements, ad set splits and budget pacing
• Pixel/SDK event mapping or conversion API so installs and in-app events report correctly inside Ads Manager
• Creative production and iterative testing (images, videos, carousel)
• Daily optimisation—bids, audiences, creatives—and clear, concise weekly reports outlining spend, installs, CPI and next steps
I’m looking for someone who has already managed Indian UA campaigns on Meta, understands look-alike expansion, and can extract insights quickly. If that’s you, tell me how many installs you’ve driven before, which creative angles worked best, and the tools you’ll rely on for testing and reporting.