Meta Ads Expert for Professional Education Business
Budget: $250 – $750 USD
Freelance Meta Ads Specialist (Facebook & Instagram)
About the business
We’re a growing Australian professional education business working nationally in the early childhood and leadership space. We run workshops, webinars, and leadership programs and are looking to scale our reach through high-quality Meta advertising.
We’re now looking for an experienced Meta Ads specialist to plan, run, optimise, and report on paid campaigns across Facebook and Instagram.
What you’ll be doing
Setting up and managing Meta ad campaigns (Facebook & Instagram)
Creating and testing ad copy, audiences, and formats (lead gen, traffic, conversions)
Building and optimising funnels (ads → landing pages → lead capture)
Managing budgets and scaling what works
Monitoring performance and making data-driven optimisations
Providing clear, practical reporting
What we’re looking for
Proven experience running Meta ads for service-based businesses
Strong understanding of audiences, hooks, and messaging
Confident with Ads Manager, pixels, conversions, and custom audiences
Ability to write or refine compelling ad copy
Comfortable working independently and making recommendations
Bonus if you’ve worked in education, training, coaching, or B2B services
What success looks like
Consistent, qualified leads (not just clicks)
Clear insight into what’s working and why
Ongoing optimisation and improvement
A collaborative relationship where you bring ideas, not just execution
About the business
We’re a growing Australian professional education business working nationally in the early childhood and leadership space. We run workshops, webinars, and leadership programs and are looking to scale our reach through high-quality Meta advertising.
We’re now looking for an experienced Meta Ads specialist to plan, run, optimise, and report on paid campaigns across Facebook and Instagram.
What you’ll be doing
Setting up and managing Meta ad campaigns (Facebook & Instagram)
Creating and testing ad copy, audiences, and formats (lead gen, traffic, conversions)
Building and optimising funnels (ads → landing pages → lead capture)
Managing budgets and scaling what works
Monitoring performance and making data-driven optimisations
Providing clear, practical reporting
What we’re looking for
Proven experience running Meta ads for service-based businesses
Strong understanding of audiences, hooks, and messaging
Confident with Ads Manager, pixels, conversions, and custom audiences
Ability to write or refine compelling ad copy
Comfortable working independently and making recommendations
Bonus if you’ve worked in education, training, coaching, or B2B services
What success looks like
Consistent, qualified leads (not just clicks)
Clear insight into what’s working and why
Ongoing optimisation and improvement
A collaborative relationship where you bring ideas, not just execution