Meta Ads Expert for Cleaning & Home Service Lead Generation (US Market)

We're looking for a Meta Ads specialist (USA-based, preferably) with recent, hands-on experience generating leads for local cleaning businesses in the US market, specifically:

Residential cleaning — window cleaning, solar panel cleaning, maid/house cleaning, pressure washing
Home service contractors and local service businesses

This is lead generation, not ecommerce, and not brand awareness. The goal is qualified inquiries, booked calls, or messaging conversations — not cheap clicks.
What We Care About

Real-world Meta Ads experience for local cleaning and home service businesses
Understanding of skeptical, hands-on SMB owners (contractors who are on jobsites, not at desks)
Ability to improve, challenge, or replace existing funnels
Results-driven thinking — quality of lead over volume of clicks
Experience with lead forms, Messenger/conversation ads, and speed-to-lead delivery is a plus

You do not need to follow our exact funnel or offer. We want insight, not obedience.
Only Required Question
Please share your experience and any case studies from running Meta Ads for cleaning or similar local service clients within the last 12 months, preferably the last 6 months.
You may include:

Industry — for example window cleaning, house cleaning, pressure washing, or adjacent home services
Funnel type — for example lead form, Messenger conversation, or call booking
Rough CPL or outcome range
Your role — strategy, execution, or optimization
Screenshots or case studies if available

Proposals without this will not be reviewed.
Engagement
Open to:

Paid strategy review
Advisory or optimization support
Ongoing Meta Ads management

Please include how you typically work and the ad budgets you've handled for similar clients.
If that's you, we'd like to talk.