Melbourne HVAC Facebook Lead Campaign
Budget: $250 – $750 AUD
I run an air-conditioning installation company servicing homes across Melbourne and the surrounding suburbs and I’m ready to hand the reins of our Facebook presence to a dedicated specialist who can feed our sales team with a steady stream of high-intent leads.
The brief
Our sole objective is lead generation, and location is the critical demographic lever. I need campaigns that rapidly put our split-system and ducted installs in front of homeowners within tightly defined radiuses around Melbourne. You’ll be working inside a fresh ad account, so everything—from pixel setup to targeting rules—will start from scratch.
Creative & content
You should feel at home in Canva, able to turn product photos, testimonials and seasonal offers into scroll-stopping ads that resonate with 25-34, 35-44, 45-54 and even 54-plus audiences. Beyond paid campaigns, I’d like you to spark organic interest by posting short, value-packed updates on our Facebook page and any other social channel you believe will amplify results.
What I expect to receive
• Complete ad account build-out in Facebook Ads Manager, including pixel, conversion events and custom audiences
• A minimum of two evergreen lead-gen campaigns (one brand-focused, one offer-driven) plus room for quick-turn seasonal promos
• Fresh creative sets each month—static, carousel and video variations—sized correctly for every placement
• Weekly optimisation: bid adjustments, audience refinements, budget re-allocation and headline/ad copy tweaks to keep CPL low and volume high
• Simple, digestible reports highlighting leads generated, cost per lead and next steps
Acceptance criteria
1. First qualified leads in our CRM within the initial seven days of launch
2. Cost per lead remains within the agreed target after the first optimisation cycle
3. All creative assets are delivered in editable Canva format
If you have a proven track record of moving the needle fast for local service businesses, let’s talk and get these ads live.
The brief
Our sole objective is lead generation, and location is the critical demographic lever. I need campaigns that rapidly put our split-system and ducted installs in front of homeowners within tightly defined radiuses around Melbourne. You’ll be working inside a fresh ad account, so everything—from pixel setup to targeting rules—will start from scratch.
Creative & content
You should feel at home in Canva, able to turn product photos, testimonials and seasonal offers into scroll-stopping ads that resonate with 25-34, 35-44, 45-54 and even 54-plus audiences. Beyond paid campaigns, I’d like you to spark organic interest by posting short, value-packed updates on our Facebook page and any other social channel you believe will amplify results.
What I expect to receive
• Complete ad account build-out in Facebook Ads Manager, including pixel, conversion events and custom audiences
• A minimum of two evergreen lead-gen campaigns (one brand-focused, one offer-driven) plus room for quick-turn seasonal promos
• Fresh creative sets each month—static, carousel and video variations—sized correctly for every placement
• Weekly optimisation: bid adjustments, audience refinements, budget re-allocation and headline/ad copy tweaks to keep CPL low and volume high
• Simple, digestible reports highlighting leads generated, cost per lead and next steps
Acceptance criteria
1. First qualified leads in our CRM within the initial seven days of launch
2. Cost per lead remains within the agreed target after the first optimisation cycle
3. All creative assets are delivered in editable Canva format
If you have a proven track record of moving the needle fast for local service businesses, let’s talk and get these ads live.