Medicare Call-Generating Facebook Ads
Budget: ₹1,500 – ₹12,500 INR
I need a results-driven Facebook ad campaign that convinces seniors aged 65 + to pick up the phone and call. The focus is squarely on grocery and flex card benefits, since those angles are fully permitted and proven to resonate with our Medicare audience.
Here’s how I see the workflow:
• Strategy & Setup
Develop a compliant, senior-friendly funnel inside Ads Manager. You’ll build audience segments, craft ad sets, and attach clear, click-to-call objectives so every impression has a direct phone path.
• Creative
Produce scroll-stopping ad copy, visuals, and headlines that spotlight both grocery and flex card perks while staying within CMS marketing guidelines. Multiple variants for A/B testing are a must.
• Tracking & Optimization
Implement call tracking and conversion APIs, monitor daily, and fine-tune bids, placements, and creatives to drive the lowest possible cost per qualified inbound call.
• Reporting
Provide concise, weekly performance snapshots—impressions, CTR, cost per inbound, call length, and compliance notes—so I can see exactly how the campaign scales.
Acceptance Criteria: at least 50 qualified senior calls in the first 14 days, each exceeding 90 seconds in duration.
If you have a strong record of Facebook lead or call generation in regulated niches and can navigate Medicare compliance without hand-holding, this project should fit you perfectly.
Here’s how I see the workflow:
• Strategy & Setup
Develop a compliant, senior-friendly funnel inside Ads Manager. You’ll build audience segments, craft ad sets, and attach clear, click-to-call objectives so every impression has a direct phone path.
• Creative
Produce scroll-stopping ad copy, visuals, and headlines that spotlight both grocery and flex card perks while staying within CMS marketing guidelines. Multiple variants for A/B testing are a must.
• Tracking & Optimization
Implement call tracking and conversion APIs, monitor daily, and fine-tune bids, placements, and creatives to drive the lowest possible cost per qualified inbound call.
• Reporting
Provide concise, weekly performance snapshots—impressions, CTR, cost per inbound, call length, and compliance notes—so I can see exactly how the campaign scales.
Acceptance Criteria: at least 50 qualified senior calls in the first 14 days, each exceeding 90 seconds in duration.
If you have a strong record of Facebook lead or call generation in regulated niches and can navigate Medicare compliance without hand-holding, this project should fit you perfectly.