Marketing Director – Lead Meta Ads Growth Strategy for PUMA
Budget: £200 – £5,000 GBP
I’m looking for a seasoned paid-social expert who can take full ownership of our performance marketing on both Facebook and Instagram. My top priority is to generate leads and conversions, so every decision—audience segmentation, creative direction, budget allocation, and bidding strategy—must drive measurable sales outcomes.
What I need you to do
• Build a data-driven media strategy that spans Meta Ads Manager end-to-end, from pixel setup and event mapping through campaign launch and scaling.
• Shape video-first creative concepts with our in-house designers, ensuring each asset tells an engaging, on-brand story that stops thumbs in the feed.
• Continuously analyze results in Ads Manager, Google Analytics, and any preferred BI tools, then present clear, actionable insights that steer weekly optimizations.
• Coordinate closely with our content, brand, and e-commerce teams so messaging stays consistent across channels while leaving room for creative testing.
• Prepare concise reports showing CAC, ROAS, LTV impact, and next steps for ongoing improvement.
Success looks like
• Consistently hitting or beating CPA and ROAS targets.
• Documented test-and-learn roadmap with clear hypotheses and outcomes.
• Fresh creative variants shipped every sprint, informed by performance data.
• Transparent communication and leadership that keep stakeholders aligned.
If you have proven Meta Ads experience, sharp analytical instincts, and the creative flair to elevate a global brand like PUMA, let’s talk.
What I need you to do
• Build a data-driven media strategy that spans Meta Ads Manager end-to-end, from pixel setup and event mapping through campaign launch and scaling.
• Shape video-first creative concepts with our in-house designers, ensuring each asset tells an engaging, on-brand story that stops thumbs in the feed.
• Continuously analyze results in Ads Manager, Google Analytics, and any preferred BI tools, then present clear, actionable insights that steer weekly optimizations.
• Coordinate closely with our content, brand, and e-commerce teams so messaging stays consistent across channels while leaving room for creative testing.
• Prepare concise reports showing CAC, ROAS, LTV impact, and next steps for ongoing improvement.
Success looks like
• Consistently hitting or beating CPA and ROAS targets.
• Documented test-and-learn roadmap with clear hypotheses and outcomes.
• Fresh creative variants shipped every sprint, informed by performance data.
• Transparent communication and leadership that keep stakeholders aligned.
If you have proven Meta Ads experience, sharp analytical instincts, and the creative flair to elevate a global brand like PUMA, let’s talk.