Malaysia-Based Dental Brand Social Media Specialist

Job ID: 39883642

Budget: $250 – $750 USD

Project Title: Social Media Specialist for Dental Brand (Malaysia-Based Preferred)
Project Overview

My Dental Care (MDC) — a growing dental clinic group in Malaysia — is looking for a Social Media Specialist (freelancer or part-time) to handle our paid advertisements, campaign strategy, and content management across multiple platforms.

We want someone creative and results-driven who can help us attract new patients, increase engagement, and strengthen our online presence.

Key Responsibilities

Develop, run, and optimize paid ad campaigns on Facebook, Instagram, TikTok, and Google Ads.

Create engaging ad copy and visuals aligned with clinic promotions and seasonal themes.

Manage and schedule posts across platforms (Meta Business Suite, TikTok Business Center).

Track and report campaign performance (leads, reach, ROI, etc.).

Recommend monthly strategy improvements based on data and insights.

Collaborate with our internal marketing/HR teams to align with brand direction.

Deliverables

Minimum 4–6 ad campaigns per month (scaling and conversion-focused)

Monthly performance report with insights and optimization plan

Ad creatives (image or short video)

Suggested caption & CTA for each post/ad

Required Skills & Experience

Proven experience managing paid social campaigns (preferably in healthcare, beauty, or lifestyle brands)

Proficient with Meta Ads Manager, TikTok Ads Manager, and Google Ads

Strong understanding of target audience segmentation and ad optimization

Analytical mindset — able to interpret results and improve campaigns

Fluent in English and Bahasa Malaysia

(Bonus) Creative eye for design and short-form content

Engagement Details

Type: Freelance / Remote (Malaysia preferred)

Project Duration: Ongoing monthly collaboration (minimum 3 months)

Budget Range: RM1,500 – RM3,000/month depending on experience & scope

Start Date: Immediate

How to Apply

Please include the following in your proposal:

A short introduction (tell us your experience & approach).

Samples or portfolio links of past ad campaigns you’ve managed.

Your proposed monthly fee or package rate.

Any insights or ideas for marketing a dental brand online (optional, but helps us know your creativity!).

About My Dental Care (MDC)

My Dental Care (MDC) is one of Malaysia’s trusted dental brands — with clinics across Klang Valley and Penang.
We’re expanding our digital presence and want to build a strong, friendly, and authentic voice online — one that makes Malaysians smile.