Magento Conversion Tracking Setup

I need airtight conversion tracking across my Magento store so every marketing dollar is traceable. Specifically, I want to capture three moments that really matter—when a shopper adds a product to cart, when they enter the checkout flow, and when the purchase is completed—then send that data to Google Analytics, Facebook Pixel and Google Ads, Pinterest Ads, Tiktok Ads.

Your work will involve configuring the appropriate events (value, currency, order ID, etc.), pushing them cleanly through the Magento dataLayer, and making sure each platform receives and records the same numbers. Google Tag Manager is available if you prefer, though I’m open to native Magento modules or a hybrid approach as long as the end result is consistent reporting in GA4, Facebook Events Manager and Google Ads conversion columns.

Deliverables
• Accurate event tags for Add-to-Cart, Begin Checkout and Purchase
• Validation of each event in GA4 DebugView, Facebook Test Events and Google Tag Assistant
• Written notes outlining the tags, triggers and any custom code so I can maintain it later

Let me know your estimated turnaround and any access you’ll need so we can get this tracking dialed in quickly.