Low-Budget Meta Lead Ads for crypto

I’m ready to launch a lean but effective lead-generation push aimed at young adults and need the whole campaign built and optimised inside Meta Ads Manager. The brief is straightforward: squeeze maximum qualified leads out of a modest spend across both Facebook and Instagram.

The work covers everything from structuring the account to crafting scroll-stopping creatives. That includes audience research that zeroes in on young adults’ interests and behaviours, pixel installation and verification, clear conversion tracking, persuasive copy, and ad formats that favour low-friction lead capture such as Lead Forms or Click-to-Messenger. Every choice—objective, placement, bid strategy—has to pass the “does this cut cost per lead?” test.

Deliverables
• Campaign architecture set up in my ad account
• 3-5 static or short-form video creatives sized for feed, story, and reel placements
• Targeting and exclusion audiences with notes on rationale
• Simple reporting template plus first-week optimisation recommendations

Acceptance criteria: first leads flowing within seven days of launch and a cost per lead that meets the benchmark we agree on before going live. Access to the ad account and brand guidelines will be provided immediately after we confirm timelines.