Low-Budget App Install Campaigns
Budget: ₹2,000 – ₹3,000 INR
I’m launching an emotional-support app that offers instant audio and video calls, and I need help getting it in front of the right users—without burning through cash. I haven’t personally managed app-install campaigns before, though I do understand the basics, which is why I’m looking for someone who can set things up properly, then show me how to keep them running efficiently.
You should feel at home inside both Facebook Ads and Google App Campaigns; I plan to run on both channels from day one. Cost-Per-Install will be our north-star metric. Click-through rate or return on ad spend matter, of course, but every early decision will be judged by how low we can keep CPI while staying compliant with each platform’s policies.
Here’s what I need from you:
• Complete campaign build-out on Meta and Google, including creative placements, basic audience targeting and budget distribution.
• Tracking configuration (App Events SDK, Firebase, or similar) so conversions report correctly into Ads Manager and Google Ads.
• A first round of optimisation suggestions implemented in-account (bids, audiences, creatives) to squeeze CPI down during the opening weeks.
• A simple hand-off document or quick screen-share explaining what you adjusted and why, so I can continue iterating after you’re done.
If you’ve done this before, show me a brief example or outline the strategy you’d start with on a lean budget. Beginners are welcome too—as long as you demonstrate solid theoretical knowledge and a willingness to test fast and learn even faster.
You should feel at home inside both Facebook Ads and Google App Campaigns; I plan to run on both channels from day one. Cost-Per-Install will be our north-star metric. Click-through rate or return on ad spend matter, of course, but every early decision will be judged by how low we can keep CPI while staying compliant with each platform’s policies.
Here’s what I need from you:
• Complete campaign build-out on Meta and Google, including creative placements, basic audience targeting and budget distribution.
• Tracking configuration (App Events SDK, Firebase, or similar) so conversions report correctly into Ads Manager and Google Ads.
• A first round of optimisation suggestions implemented in-account (bids, audiences, creatives) to squeeze CPI down during the opening weeks.
• A simple hand-off document or quick screen-share explaining what you adjusted and why, so I can continue iterating after you’re done.
If you’ve done this before, show me a brief example or outline the strategy you’d start with on a lean budget. Beginners are welcome too—as long as you demonstrate solid theoretical knowledge and a willingness to test fast and learn even faster.