Looking for a Freelance Meta Ads Expert (One-Time Setup) -- 2
Budget: ₹1,500 – ₹12,500 INR
CURRENT STATUS ALREADY IN PLACE
• Meta Pixel is installed and firing correctly
• Three ads already exist
• Core audiences and lookalike audiences are already created
• We will provide ad creatives including images and reels
OBJECTIVE
• Generate qualified leads for CLAT 2026 and IPMAT Integrated for Class 11–12
• Primary CTA is Book Free Trial Class
• Focus strictly on lead generation and trial bookings, not brand awareness
YOUR SCOPE OF WORK
ADVERTISING AND TRAFFIC
Review existing campaigns, ad sets, and audiences
Restructure campaigns if required with one campaign per exam and clean ad set separation
Launch and manage Meta ads on Instagram Reels and Feed only
Optimize continuously for lead quality and trial bookings, not just cost per lead
LANDING PAGES
5. Create two high-conversion, exam-specific landing pages
– CLAT Free Trial
– IPMAT Free Trial
6. Landing pages must be mobile-first, fast-loading, and focused on one-screen conversion
7. Messaging must not mix multiple exams or offers
8. Lead form must be short and limited to name, class, and phone number
9. Integrate Meta Pixel and event tracking on landing pages
10. Implement proper UTM tracking on all ad links
WHATSAPP FUNNEL AND LEAD ROUTING
11. Set up a WhatsApp-based lead follow-up funnel triggered immediately after form submission
12. Auto-send confirmation message to the lead within one minute of form submission
13. Route leads to counsellor WhatsApp numbers or CRM for manual follow-up
14. Ensure WhatsApp funnel supports
– Trial class confirmation
– Reminder message before trial
– Post-trial follow-up message
15. Ensure all WhatsApp messages are compliant with Meta and WhatsApp policies
16. Test the entire flow end to end from ad click to WhatsApp message delivery
WHAT WE WILL PROVIDE
• Ad creatives including reels and images
• Trial class delivery and counselling process
• WhatsApp message content and approvals within 24 hours
TIMELINE FAST-TRACK
• Landing page drafts within 24 hours
• Ads, landing pages, and WhatsApp funnel live within 48 hours
KPIs
• Cost per qualified lead
• Trial booking rate
• Call connect rate
• WhatsApp message delivery and response rate
PLEASE CONFIRM
Ability to design and deploy landing pages, ads, and WhatsApp funnel within 24 to 48 hours
Commitment to exam-specific, conversion-focused landing pages
Use of UTM-tagged exam-specific URLs for all ads
Weekly performance reporting with CPL, lead quality, and WhatsApp funnel metrics
IMPORTANT NOTE
Homepage traffic, long forms, multi-exam landing pages, brand awareness campaigns, follower growth objectives, or generic lead forms will not be used for this engagement.
• Meta Pixel is installed and firing correctly
• Three ads already exist
• Core audiences and lookalike audiences are already created
• We will provide ad creatives including images and reels
OBJECTIVE
• Generate qualified leads for CLAT 2026 and IPMAT Integrated for Class 11–12
• Primary CTA is Book Free Trial Class
• Focus strictly on lead generation and trial bookings, not brand awareness
YOUR SCOPE OF WORK
ADVERTISING AND TRAFFIC
Review existing campaigns, ad sets, and audiences
Restructure campaigns if required with one campaign per exam and clean ad set separation
Launch and manage Meta ads on Instagram Reels and Feed only
Optimize continuously for lead quality and trial bookings, not just cost per lead
LANDING PAGES
5. Create two high-conversion, exam-specific landing pages
– CLAT Free Trial
– IPMAT Free Trial
6. Landing pages must be mobile-first, fast-loading, and focused on one-screen conversion
7. Messaging must not mix multiple exams or offers
8. Lead form must be short and limited to name, class, and phone number
9. Integrate Meta Pixel and event tracking on landing pages
10. Implement proper UTM tracking on all ad links
WHATSAPP FUNNEL AND LEAD ROUTING
11. Set up a WhatsApp-based lead follow-up funnel triggered immediately after form submission
12. Auto-send confirmation message to the lead within one minute of form submission
13. Route leads to counsellor WhatsApp numbers or CRM for manual follow-up
14. Ensure WhatsApp funnel supports
– Trial class confirmation
– Reminder message before trial
– Post-trial follow-up message
15. Ensure all WhatsApp messages are compliant with Meta and WhatsApp policies
16. Test the entire flow end to end from ad click to WhatsApp message delivery
WHAT WE WILL PROVIDE
• Ad creatives including reels and images
• Trial class delivery and counselling process
• WhatsApp message content and approvals within 24 hours
TIMELINE FAST-TRACK
• Landing page drafts within 24 hours
• Ads, landing pages, and WhatsApp funnel live within 48 hours
KPIs
• Cost per qualified lead
• Trial booking rate
• Call connect rate
• WhatsApp message delivery and response rate
PLEASE CONFIRM
Ability to design and deploy landing pages, ads, and WhatsApp funnel within 24 to 48 hours
Commitment to exam-specific, conversion-focused landing pages
Use of UTM-tagged exam-specific URLs for all ads
Weekly performance reporting with CPL, lead quality, and WhatsApp funnel metrics
IMPORTANT NOTE
Homepage traffic, long forms, multi-exam landing pages, brand awareness campaigns, follower growth objectives, or generic lead forms will not be used for this engagement.