Location-Targeted Lead-Gen Meta Ads
Budget: ₹1,500 – ₹12,500 INR
I’m ready to launch a focused Meta campaign with one clear objective—turning carefully targeted prospects into qualified leads. I already know the geographic markets I want to reach, so you’ll build ad sets around those locations and refine audiences accordingly inside Meta Ads Manager.
Here’s how I picture the workflow: set up conversion tracking and pixels, craft persuasive copy and visuals, run split tests on creative, placement, and bidding strategies, then optimise daily for cost-per-lead and volume. I’m open to Facebook, Instagram, Messenger, or any combination you feel will deliver the best lead flow; the key metric is the number of quality leads at an efficient CPA.
Deliverables
• Campaign structure in Meta Ads Manager, aligned to my location targets
• Three to five creatives per ad set for ongoing A/B testing
• Proper pixel or Conversion API configuration and event mapping
• Weekly performance report highlighting spend, impressions, CPL, and actionable adjustments
• Final summary with data-backed recommendations for scaling
Acceptance criteria
• Tracking verifies at least 95 % of conversions
• CPL meets or beats the benchmark we set during kickoff
• Clear documentation so I can replicate or expand the campaign later
If you’re comfortable owning the full build-optimise-report cycle and can demonstrate previous lead-generation success, this project should be a great fit.
Here’s how I picture the workflow: set up conversion tracking and pixels, craft persuasive copy and visuals, run split tests on creative, placement, and bidding strategies, then optimise daily for cost-per-lead and volume. I’m open to Facebook, Instagram, Messenger, or any combination you feel will deliver the best lead flow; the key metric is the number of quality leads at an efficient CPA.
Deliverables
• Campaign structure in Meta Ads Manager, aligned to my location targets
• Three to five creatives per ad set for ongoing A/B testing
• Proper pixel or Conversion API configuration and event mapping
• Weekly performance report highlighting spend, impressions, CPL, and actionable adjustments
• Final summary with data-backed recommendations for scaling
Acceptance criteria
• Tracking verifies at least 95 % of conversions
• CPL meets or beats the benchmark we set during kickoff
• Clear documentation so I can replicate or expand the campaign later
If you’re comfortable owning the full build-optimise-report cycle and can demonstrate previous lead-generation success, this project should be a great fit.