Local Parent Leads via Meta Ads
Budget: ₹600 – ₹1,500 INR
I run children’s programs aimed at 5- to 14-year-olds and I’m ready to fill my upcoming classes with a steady flow of qualified, local parents. I need a Meta Ads specialist who can plan, launch, and optimise Facebook and Instagram campaigns focused on the “Leads” objective, funnelling prospects directly into my class-registration form.
Here is what I’m after:
• Audience: Parents (or guardians) of kids aged 5–14, living in my immediate area.
• Offer: Free trial/early-bird registration for our classes and events.
• Goal: Consistent, affordable cost-per-lead—every lead should be someone who has completed the registration form.
Scope of work
– Research and build the right local audiences (age, interests, behaviours, look-alikes).
– Craft ad copy, creative, and hooks that resonate with parents.
– Set up the campaign structure inside Ads Manager, install and test the Meta pixel, and configure Conversion/Lead events.
– Launch multiple ad sets, run A/B tests, and adjust budgets and bids to hit target CPL.
– Provide concise weekly reports: spend, impressions, CTR, CPL, and recommendations for next steps.
Acceptance criteria
1. Campaign goes live within five days of contract start.
2. Tracking verified—every form completion records as a Lead event in Ads Manager.
3. Minimum of 20 qualified leads delivered in the first month, with a clear plan for scaling afterward.
If you have a record of generating local leads for youth activities or similar niches and are comfortable managing both creative and technical sides of Meta advertising, let’s talk.
Here is what I’m after:
• Audience: Parents (or guardians) of kids aged 5–14, living in my immediate area.
• Offer: Free trial/early-bird registration for our classes and events.
• Goal: Consistent, affordable cost-per-lead—every lead should be someone who has completed the registration form.
Scope of work
– Research and build the right local audiences (age, interests, behaviours, look-alikes).
– Craft ad copy, creative, and hooks that resonate with parents.
– Set up the campaign structure inside Ads Manager, install and test the Meta pixel, and configure Conversion/Lead events.
– Launch multiple ad sets, run A/B tests, and adjust budgets and bids to hit target CPL.
– Provide concise weekly reports: spend, impressions, CTR, CPL, and recommendations for next steps.
Acceptance criteria
1. Campaign goes live within five days of contract start.
2. Tracking verified—every form completion records as a Lead event in Ads Manager.
3. Minimum of 20 qualified leads delivered in the first month, with a clear plan for scaling afterward.
If you have a record of generating local leads for youth activities or similar niches and are comfortable managing both creative and technical sides of Meta advertising, let’s talk.