Lean-Budget Meta Ads Student Acquisition

Job ID: 40140273

Budget: ₹1,500 – ₹12,500 INR

I run Xplooreze, a new platform that already counts 2000+ verified tutors covering school subjects, coding, music and languages. My immediate priority is to turn that supply into demand by driving student enquiries and demo-class bookings through Meta Ads—without burning cash.

Here is what matters most to me:

• Conversion rate is the single metric I watch; every ad rupee must translate into booked demos or qualified leads.
• The audience centres on school-age learners (roughly 5-18 years old) and the parents who guide their choices, with a special emphasis on test-prep and language learning interests.

Your role is to plan, launch and continually optimise campaigns across Facebook and Instagram so that we hit meaningful conversion numbers on a lean budget. Creative testing, detailed audience segmentation, pixel/event setup, and sharp bid strategies are part of the day-to-day. I’m looking for someone who can explain the “why” behind each tweak, spot scaling opportunities early, and document results clearly so we can double down on what works.

If you have a track record of extracting high conversion rates from modest spends, let’s talk—I’d love to make this a long-term partnership as we expand into more subjects and geographies.