Lead Generation Social Media Campaigns

Job ID: 40235426

Budget: $30 – $250 USD

I want to set up a results-driven social media strategy that focuses on bringing qualified leads into my sales funnel. The primary channels are Facebook and Instagram, paired with Google Ads for added reach and retargeting.

My aim is simple: convert engaged users into solid enquiries. To do that, I’m planning a mix of short-form video and eye-catching infographics that speak directly to my target audience’s pain points and interests. I’ll provide brand guidelines, previous creative assets, and audience insights; you’ll translate them into campaign-ready content, schedule the posts/ads, monitor performance, and optimise as data rolls in.

Key deliverables:
• Campaign setup in Facebook Ads Manager, Instagram, and Google Ads
• Two video creatives and two infographic sets optimised for lead forms or landing pages
• Weekly performance reports highlighting CPL, CTR, and recommended tweaks

Success is measured by decreasing cost-per-lead while maintaining or improving lead quality. If you’re comfortable iterating quickly based on metrics and can handle both the creative and the ad-tech sides, I’d love to get started.