Lead-Generating Social Media Setup
Budget: $250 – $750 CAD
I want a complete, lead-focused social media marketing foundation built across Facebook and Instagram, with complementary campaigns on TikTok and Reddit. The single goal is to turn targeted traffic into qualified enquiries and sales.
Scope of work
First, audit my current (minimal) presence and then configure each platform correctly—business profiles, brand-consistent visuals, Meta Pixel and TikTok/Reddit tags, and the right conversion events. From there, craft a paid-and-organic campaign structure that includes cold-audience prospecting, retargeting flows, and creative formats such as Instagram Reels and TikTok Spark Ads that historically lower cost-per-lead.
Deliverables & acceptance
• Fully set-up, verified accounts on all four platforms
• At least one live lead-gen campaign per platform, optimised for conversions
• Tracking dashboards showing cost per lead and ROAS
• A concise playbook (Google Doc or PDF) outlining next steps so I can keep scaling
Timing & collaboration
There’s no hard deadline, giving us room for proper testing and optimisation cycles. We’ll sync weekly in Slack and share files through Google Drive. Logos, brand colours, and any existing creatives are ready to hand over on day one.
Tool stack
Expect to work inside Facebook Ads Manager, Meta Business Suite, TikTok Ads Manager, Reddit Ad Dashboard, Google Analytics, and any design tools you prefer (Canva, Adobe CC, etc.). If you have additional tech that tightens attribution or creative testing, I’m open to it.
To move forward, I’ll need two or three examples of previous lead-generation campaigns you’ve managed—including the metrics you hit—so I can gauge fit and expertise.
Scope of work
First, audit my current (minimal) presence and then configure each platform correctly—business profiles, brand-consistent visuals, Meta Pixel and TikTok/Reddit tags, and the right conversion events. From there, craft a paid-and-organic campaign structure that includes cold-audience prospecting, retargeting flows, and creative formats such as Instagram Reels and TikTok Spark Ads that historically lower cost-per-lead.
Deliverables & acceptance
• Fully set-up, verified accounts on all four platforms
• At least one live lead-gen campaign per platform, optimised for conversions
• Tracking dashboards showing cost per lead and ROAS
• A concise playbook (Google Doc or PDF) outlining next steps so I can keep scaling
Timing & collaboration
There’s no hard deadline, giving us room for proper testing and optimisation cycles. We’ll sync weekly in Slack and share files through Google Drive. Logos, brand colours, and any existing creatives are ready to hand over on day one.
Tool stack
Expect to work inside Facebook Ads Manager, Meta Business Suite, TikTok Ads Manager, Reddit Ad Dashboard, Google Analytics, and any design tools you prefer (Canva, Adobe CC, etc.). If you have additional tech that tightens attribution or creative testing, I’m open to it.
To move forward, I’ll need two or three examples of previous lead-generation campaigns you’ve managed—including the metrics you hit—so I can gauge fit and expertise.