Lead Generating Instagram & Facebook Ads
Budget: ₹5,000 – ₹10,000 INR
Instagram and Facebook will be our sole paid channels for an upcoming push that must translate directly into fresh, qualified leads. I need a complete, end-to-end campaign: audience research, creative production, Ads Manager build-out, pixel and conversion API configuration, launch, and ongoing optimisation.
Key deliverables
• Strategy brief outlining audiences, messaging angles, budget split, and KPIs focused on cost-per-lead.
• 2–3 scroll-stopping images and one short video sized correctly for Feed, Stories, and Reels.
• Full campaign setup in Meta Ads Manager with UTMs, Facebook Pixel, and lead form or landing-page events firing cleanly.
• Weekly report covering spend, CPL, CTR, and next-step optimisation actions.
Acceptance criteria
• Tracking proves end-to-end accuracy—test leads appear in both Ads Manager and our CRM.
• CPL meets or beats the benchmark we agree to during kickoff.
• Creative complies with Meta ad policies and is approved without edits.
Please share one or two past campaigns where you drove notable lead volume on Instagram or Facebook, along with the tools you relied on (e.g., Ads Manager, Canva, Creative Suite, Google Analytics). Looking forward to turning impressions into actionable leads together.
Key deliverables
• Strategy brief outlining audiences, messaging angles, budget split, and KPIs focused on cost-per-lead.
• 2–3 scroll-stopping images and one short video sized correctly for Feed, Stories, and Reels.
• Full campaign setup in Meta Ads Manager with UTMs, Facebook Pixel, and lead form or landing-page events firing cleanly.
• Weekly report covering spend, CPL, CTR, and next-step optimisation actions.
Acceptance criteria
• Tracking proves end-to-end accuracy—test leads appear in both Ads Manager and our CRM.
• CPL meets or beats the benchmark we agree to during kickoff.
• Creative complies with Meta ad policies and is approved without edits.
Please share one or two past campaigns where you drove notable lead volume on Instagram or Facebook, along with the tools you relied on (e.g., Ads Manager, Canva, Creative Suite, Google Analytics). Looking forward to turning impressions into actionable leads together.