Lead-Generating Facebook Ads Campaign
Budget: ₹400 – ₹750 INR
I’m looking for a Facebook Ads strategist who can turn our Meta budget into a predictable flow of qualified B2C leads. The audience is tightly defined: men and women aged 25-34 who are ready to take action, not just browse. Your job is to build, launch, and continually refine campaigns that speak directly to them and keep cost-per-lead under control.
Here’s how I see the work unfolding:
• Strategy & Setup – Map the funnel, install the Meta Pixel, create custom and look-alike audiences, then draft the initial campaign structure inside Ads Manager.
• Creative & Copy – Produce scroll-stopping images or short videos plus copy that hooks, educates, and drives the click.
• Optimisation – Run A/B tests on headlines, visuals, placements, and bidding. Pause losers fast, scale winners, and adjust daily budgets as data rolls in.
• Reporting – Send a concise weekly summary with CPL, CTR, conversion rate, and next-step recommendations.
Acceptance criteria
1. Campaign live within seven days of kickoff.
2. At least three creative variations tested in the first month.
3. CPL target met or trending downward week over week.
If you’re fluent in Meta Ads Manager, audience insights, and data-driven scaling, I’m ready to move quickly. Show me relevant case studies or snapshots of lead gen wins, and let’s get started.
Here’s how I see the work unfolding:
• Strategy & Setup – Map the funnel, install the Meta Pixel, create custom and look-alike audiences, then draft the initial campaign structure inside Ads Manager.
• Creative & Copy – Produce scroll-stopping images or short videos plus copy that hooks, educates, and drives the click.
• Optimisation – Run A/B tests on headlines, visuals, placements, and bidding. Pause losers fast, scale winners, and adjust daily budgets as data rolls in.
• Reporting – Send a concise weekly summary with CPL, CTR, conversion rate, and next-step recommendations.
Acceptance criteria
1. Campaign live within seven days of kickoff.
2. At least three creative variations tested in the first month.
3. CPL target met or trending downward week over week.
If you’re fluent in Meta Ads Manager, audience insights, and data-driven scaling, I’m ready to move quickly. Show me relevant case studies or snapshots of lead gen wins, and let’s get started.