Lead-Generating Facebook Ads Campaign
Budget: $15 – $25 USD
The goal is simple: flood my national sales pipeline with qualified leads for Indexed Universal Life (IUL) policies using Facebook and Instagram placements. I already have proven landing pages and a modest creative library, but the entire paid-media engine needs an expert touch—from strategy through daily optimisation—so every advertising dollar turns into a steady stream of booked calls.
Here is what the engagement needs to cover:
• Campaign blueprint: research audiences across the United States, map look-alikes from my existing customer list, and structure cold, warm, and retargeting stages that comply with Meta’s financial-services policies.
• Asset production: write thumb-stopping copy, select imagery or short-form video, and build all variants directly inside Ads Manager so split-testing is effortless.
• Tracking & reporting: configure Pixel and Conversion API, set up custom events that tie back to my CRM, and supply concise weekly reports highlighting cost-per-lead, ad-set winners, and next actions.
• Ongoing optimisation: pause under-performers, scale winners, refresh creatives before fatigue sets in, and suggest budget shifts when data supports the move.
Acceptance criteria
– Campaign live within 14 days of contract start
– First optimisation cycle delivered after 500 impressions per ad set
– Cost per qualified lead meets or beats my current $X benchmark (shared at kickoff)
I’ll grant full Business Manager access, existing creative files, and previous performance data so you can hit the ground running. Let’s turn Facebook into my strongest IUL lead engine.
Here is what the engagement needs to cover:
• Campaign blueprint: research audiences across the United States, map look-alikes from my existing customer list, and structure cold, warm, and retargeting stages that comply with Meta’s financial-services policies.
• Asset production: write thumb-stopping copy, select imagery or short-form video, and build all variants directly inside Ads Manager so split-testing is effortless.
• Tracking & reporting: configure Pixel and Conversion API, set up custom events that tie back to my CRM, and supply concise weekly reports highlighting cost-per-lead, ad-set winners, and next actions.
• Ongoing optimisation: pause under-performers, scale winners, refresh creatives before fatigue sets in, and suggest budget shifts when data supports the move.
Acceptance criteria
– Campaign live within 14 days of contract start
– First optimisation cycle delivered after 500 impressions per ad set
– Cost per qualified lead meets or beats my current $X benchmark (shared at kickoff)
I’ll grant full Business Manager access, existing creative files, and previous performance data so you can hit the ground running. Let’s turn Facebook into my strongest IUL lead engine.