Lead-Gen Social Media Campaign
Budget: $15 – $25 USD
I want to turn Facebook, Instagram and Google into reliable lead engines and I’m ready for someone to take the wheel. The priority is lead generation—brand lift and engagement are welcome side benefits, but every decision should be tied back to cost-per-lead.
Here’s the picture. I already have raw product footage and customer testimonials. What’s missing is a cohesive funnel:
• Short, scroll-stopping video ads that introduce the offer
• Well-structured campaigns on Facebook, Instagram and Google Ads that capture intent
• Continuous optimisation so the cost per lead keeps trending down
Deliverables
1. Five 30-60 sec videos formatted for Feed, Reels, Stories and Google Display; each ad needs at least two headline/caption variants for A/B testing.
2. Full campaign build in Facebook Ads Manager, Instagram placements and Google Search/Display with proper audience, creative and budget segmentation.
3. Conversion tracking configured through Meta Pixel and Google Tag Manager, feeding into a unified dashboard.
4. Weekly report highlighting CPL, CTR, ROAS and clear next-step optimisations.
Acceptance criteria: campaigns go live within seven days of asset hand-off, tracking verifies at least 90 % of conversions, and the first month’s average CPL lands within 20 % of the benchmark we agree on up front.
If this workflow and these metrics feel comfortable to you, let’s get rolling—I’m ready to supply brand guidelines, existing footage and product information as soon as we connect.
Here’s the picture. I already have raw product footage and customer testimonials. What’s missing is a cohesive funnel:
• Short, scroll-stopping video ads that introduce the offer
• Well-structured campaigns on Facebook, Instagram and Google Ads that capture intent
• Continuous optimisation so the cost per lead keeps trending down
Deliverables
1. Five 30-60 sec videos formatted for Feed, Reels, Stories and Google Display; each ad needs at least two headline/caption variants for A/B testing.
2. Full campaign build in Facebook Ads Manager, Instagram placements and Google Search/Display with proper audience, creative and budget segmentation.
3. Conversion tracking configured through Meta Pixel and Google Tag Manager, feeding into a unified dashboard.
4. Weekly report highlighting CPL, CTR, ROAS and clear next-step optimisations.
Acceptance criteria: campaigns go live within seven days of asset hand-off, tracking verifies at least 90 % of conversions, and the first month’s average CPL lands within 20 % of the benchmark we agree on up front.
If this workflow and these metrics feel comfortable to you, let’s get rolling—I’m ready to supply brand guidelines, existing footage and product information as soon as we connect.