Lead-Gen Social & Email Campaign
Budget: ₹1,500 – ₹12,500 INR
I’m ready to ramp up lead generation and want a marketer who can own both sides of the funnel: paid and organic activity on Facebook and Instagram, followed by a well-timed email sequence that turns new contacts into sales-ready leads.
On social, you’ll build the strategy, research audiences, create thumb-stopping visuals and copy, launch campaigns in Facebook Ads Manager, then refine them weekly for lower CPL and stronger conversion. For email, I need you to segment the list, design mobile-friendly templates, write persuasive copy, set up automated flows, and A/B test subject lines and calls-to-action in a platform such as Mailchimp, Klaviyo, or a similar tool you trust.
Key deliverables
• 30-day Facebook & Instagram ad plan with projected KPIs
• Creative assets (static, carousel or short-form video) and ad copy ready for upload
• Email nurture sequence (welcome + 3–5 follow-ups) fully built and scheduled
• Weekly performance report highlighting spend, leads, CPL, open & click-through rates
• End-of-campaign summary with optimisation recommendations
Acceptance criteria
• Campaign launches on the agreed date error-free
• Minimum open rate of 25 % on the first email and demonstrable lead flow from ads
• All files, assets and account settings handed over on completion
If this mix of Facebook/Instagram advertising and conversion-focused email automation feels like your sweet spot, tell me briefly about a similar lead-gen win and the tools you used.
On social, you’ll build the strategy, research audiences, create thumb-stopping visuals and copy, launch campaigns in Facebook Ads Manager, then refine them weekly for lower CPL and stronger conversion. For email, I need you to segment the list, design mobile-friendly templates, write persuasive copy, set up automated flows, and A/B test subject lines and calls-to-action in a platform such as Mailchimp, Klaviyo, or a similar tool you trust.
Key deliverables
• 30-day Facebook & Instagram ad plan with projected KPIs
• Creative assets (static, carousel or short-form video) and ad copy ready for upload
• Email nurture sequence (welcome + 3–5 follow-ups) fully built and scheduled
• Weekly performance report highlighting spend, leads, CPL, open & click-through rates
• End-of-campaign summary with optimisation recommendations
Acceptance criteria
• Campaign launches on the agreed date error-free
• Minimum open rate of 25 % on the first email and demonstrable lead flow from ads
• All files, assets and account settings handed over on completion
If this mix of Facebook/Instagram advertising and conversion-focused email automation feels like your sweet spot, tell me briefly about a similar lead-gen win and the tools you used.