Lead-Gen Meta Ads & Design Manager
Budget: $250 – $750 NZD
I’m looking for someone who can take full ownership of my Meta advertising—from strategy right through to creative execution—across Facebook, Instagram, and Messenger. The single, non-negotiable goal is to generate qualified leads, so every decision you make should ladder back to that objective.
What the day-to-day looks like
You’ll plan the campaigns, build location-based audiences, design scroll-stopping images or short-form videos, write copy that converts, and keep everything optimised through data-driven tweaks in Ads Manager. A good eye for layout, colour, and typography is just as important here as knowing your way around lookalike audiences, CAPI, or Advantage+ placements.
Key deliverables
• Initial campaign blueprint outlining objectives, budgets, and KPIs
• A full set of ad creatives for each funnel stage (static, carousel, and if it fits, Reels)
• Live campaign setup and launch across the three platforms
• Weekly performance summary with clear next steps based on results
Acceptance criteria
– CPL and lead volume must meet or beat the agreed KPIs after one month of optimisation.
– All creatives must follow Meta’s ad policies and the brand’s visual guidelines.
– Reports arrive on time and include actionable insights, not just numbers.
If you have a proven track record of turning Meta spend into real-world leads and you’re as comfortable in Photoshop or Canva as you are in Ads Manager, let’s talk.
What the day-to-day looks like
You’ll plan the campaigns, build location-based audiences, design scroll-stopping images or short-form videos, write copy that converts, and keep everything optimised through data-driven tweaks in Ads Manager. A good eye for layout, colour, and typography is just as important here as knowing your way around lookalike audiences, CAPI, or Advantage+ placements.
Key deliverables
• Initial campaign blueprint outlining objectives, budgets, and KPIs
• A full set of ad creatives for each funnel stage (static, carousel, and if it fits, Reels)
• Live campaign setup and launch across the three platforms
• Weekly performance summary with clear next steps based on results
Acceptance criteria
– CPL and lead volume must meet or beat the agreed KPIs after one month of optimisation.
– All creatives must follow Meta’s ad policies and the brand’s visual guidelines.
– Reports arrive on time and include actionable insights, not just numbers.
If you have a proven track record of turning Meta spend into real-world leads and you’re as comfortable in Photoshop or Canva as you are in Ads Manager, let’s talk.