Lead-Gen Meta Ads Campaign

I need a results-driven marketer to set up and manage a Meta Ads campaign focused on generating qualified leads across Facebook and Instagram. The core of the assignment is to craft compelling ad copy and eye-catching creatives, structure the campaigns inside Meta Ads Manager, and fine-tune audience targeting so that the ads reach people most likely to submit their details.

I will supply brand guidelines, current landing page links, and any existing visual assets you may wish to repurpose. You will be responsible for:

• Building the campaign structure (campaigns, ad sets, and ads) in Meta Ads Manager
• Selecting precise interests, look-alikes, or custom audiences that match our buyer profile
• Designing or adapting static images or short video clips optimised for both Facebook and Instagram placements
• Writing conversion-oriented headlines, primary text, and calls-to-action
• Installing or confirming the Facebook Pixel and conversion events, then setting up lead forms or sending traffic to our landing page—whichever will convert better
• Monitoring performance during the first week, implementing quick optimisations, and providing a concise report on lead volume, cost per lead, and key insights

Acceptance criteria
– Campaign live on both Facebook and Instagram with tracking verified
– Minimum of two ad variations per audience for split testing
– First performance report delivered within seven days of launch

If you have proven success scaling similar lead-gen campaigns and can start right away, let’s talk.