Lead-Gen Meta Ads Campaign Manager
Budget: ₹2,500 – ₹0 INR
A national lead-generation campaign across Facebook and Instagram is ready to launch; creative assets, the Meta pixel, and the landing page are already in place. The remaining work centres on media buying expertise inside Meta Ads Manager—designing the structure, selecting the right objectives, and optimising for a steady flow of qualified leads.
Scope of work
• Refine the overall strategy to align bidding, placements, and audience segments with nationwide reach.
• Build and activate campaigns, ad sets, and creatives in Meta Ads Manager, ensuring correct pixel and conversion events.
• Run continuous A/B tests on copy, visuals, and targeting to reduce cost-per-lead.
• Monitor performance daily, adjust budgets and bids, and keep frequency under control to prevent ad fatigue.
• Provide concise weekly reports that highlight key metrics, insights, and next steps for scaling.
Acceptance criteria
• Campaign goes live error-free and tracks leads accurately.
• Cost-per-lead meets or beats the agreed benchmark for at least two consecutive weeks.
• Weekly report is delivered on time with actionable commentary, not just raw data.
Access to the existing business manager, pixel, and creative files will be provided upon kickoff.
Scope of work
• Refine the overall strategy to align bidding, placements, and audience segments with nationwide reach.
• Build and activate campaigns, ad sets, and creatives in Meta Ads Manager, ensuring correct pixel and conversion events.
• Run continuous A/B tests on copy, visuals, and targeting to reduce cost-per-lead.
• Monitor performance daily, adjust budgets and bids, and keep frequency under control to prevent ad fatigue.
• Provide concise weekly reports that highlight key metrics, insights, and next steps for scaling.
Acceptance criteria
• Campaign goes live error-free and tracks leads accurately.
• Cost-per-lead meets or beats the agreed benchmark for at least two consecutive weeks.
• Weekly report is delivered on time with actionable commentary, not just raw data.
Access to the existing business manager, pixel, and creative files will be provided upon kickoff.