Lead-Gen Facebook & Instagram Ads
Budget: ₹1,500 – ₹12,500 INR
I’m gearing up to launch a focused performance-marketing push aimed squarely at generating qualified leads from working professionals. The entire budget will be channelled through Facebook Ads Manager and Instagram Ads, so I need the full funnel planned, built, and optimised inside the Meta ecosystem.
Here’s what I need delivered:
• Campaign architecture: objective settings, ad sets, and targeting parameters tailored to professionals (job titles, interests, behaviours).
• Creative assets: copy variations and static/video concepts that speak to career-driven audiences, plus guidelines for A/B testing.
• Tracking & attribution: Meta Pixel setup, custom conversions, and UTM tags to pipe clean data into my CRM.
• Ongoing optimisation: weekly reporting, audience refinement, and budget re-allocation to keep cost-per-lead falling.
I already have landing pages and a CRM in place; I’ll grant access to both so you can verify tracking and push leads straight into our workflows. If this first sprint performs well, I’m open to scaling spend or even adding Google Ads down the line.
To hit the ground running, please confirm which analytics or automation tools you prefer and share examples where you have lowered CPL for a similar demographic.
Here’s what I need delivered:
• Campaign architecture: objective settings, ad sets, and targeting parameters tailored to professionals (job titles, interests, behaviours).
• Creative assets: copy variations and static/video concepts that speak to career-driven audiences, plus guidelines for A/B testing.
• Tracking & attribution: Meta Pixel setup, custom conversions, and UTM tags to pipe clean data into my CRM.
• Ongoing optimisation: weekly reporting, audience refinement, and budget re-allocation to keep cost-per-lead falling.
I already have landing pages and a CRM in place; I’ll grant access to both so you can verify tracking and push leads straight into our workflows. If this first sprint performs well, I’m open to scaling spend or even adding Google Ads down the line.
To hit the ground running, please confirm which analytics or automation tools you prefer and share examples where you have lowered CPL for a similar demographic.