Lead-Gen Facebook Ads Specialist for Software Selling
Budget: ₹600 – ₹1,500 INR
I need an experienced Facebook Ads pro to turn our consumer-facing software into a steady stream of qualified B2C leads. You’ll take full ownership of the funnel—from researching audiences and crafting thumb-stopping creatives, through campaign setup in Ads Manager, to ongoing optimisation and reporting.
The software is ready and our landing pages convert; what’s missing is a disciplined ads strategy that keeps cost per lead low while scaling volume. I expect you to:
• Plan and launch cold, lookalike, and retargeting campaigns
• Write and design high-converting ad variations (static or video)
• Implement the Meta Pixel and custom events to track every step
• Run A/B tests on audiences, placements, and creatives, pausing losers quickly
• Deliver concise weekly reports with key metrics and next-step recommendations
Success is defined by a consistent flow of quality B2C leads at or below our target CPL, along with clear insights I can present to stakeholders. If you live and breathe Facebook Ads, understand SaaS buyer psychology, and can hit the ground running, let’s talk.
The software is ready and our landing pages convert; what’s missing is a disciplined ads strategy that keeps cost per lead low while scaling volume. I expect you to:
• Plan and launch cold, lookalike, and retargeting campaigns
• Write and design high-converting ad variations (static or video)
• Implement the Meta Pixel and custom events to track every step
• Run A/B tests on audiences, placements, and creatives, pausing losers quickly
• Deliver concise weekly reports with key metrics and next-step recommendations
Success is defined by a consistent flow of quality B2C leads at or below our target CPL, along with clear insights I can present to stakeholders. If you live and breathe Facebook Ads, understand SaaS buyer psychology, and can hit the ground running, let’s talk.