Lead-Gen Facebook Ads Setup

Looking for a skilled Facebook Ads specialist to create and manage high-performing lead generation campaigns. The goal is to attract the right audience, reduce cost per lead, and improve overall ROI through effective targeting and continuous optimization.

You should be able to handle campaign setup, audience research, creative direction, and performance tracking, with a strong focus on scaling winning campaigns.

Scope:

- Setup and structure Facebook Ads campaigns
- Audience research and targeting strategy
- Ad copy and creative direction
- Facebook Pixel setup and conversion tracking
- A/B testing for ads and audiences
- Performance monitoring and optimization