B2B Lead-Gen Facebook Ads
Budget: $15 – $25 USD
I’m ready to launch a focused Facebook campaign aimed solely at generating qualified B2B leads. The product itself is solid; what I need is a streamlined ads funnel that consistently attracts decision-makers and captures their details for my sales team.
Here’s the flow I have in mind: precise audience segments, compelling copy and imagery aligned to each segment, a short-form lead generation form, and conversion tracking that lets me see cost per lead in real time. I’m comfortable supplying brand assets and basic messaging, but I’ll rely on your expertise for audience research, creative direction, placement testing, and ongoing optimisation inside Ads Manager.
To gauge fit, please share past work that demonstrates you’ve successfully delivered B2B leads on Facebook—screenshots or case studies showing spend, CPL, and volume are ideal. If you have experience using lookalike audiences, retargeting sequences, or integrating Facebook leads directly into a CRM via Zapier, mention that as well.
Deliverables I expect:
• Campaign strategy outline with defined audiences and KPIs
• 2–3 ad sets with copy, visuals, and form fields ready to publish
• Pixel and event setup or verification
• A brief report after the first seven days summarising performance and next-step recommendations
Everything should be built in my existing ad account so I retain full data ownership. Let’s create a campaign that fills my pipeline, not my inbox with unqualified contacts.
Here’s the flow I have in mind: precise audience segments, compelling copy and imagery aligned to each segment, a short-form lead generation form, and conversion tracking that lets me see cost per lead in real time. I’m comfortable supplying brand assets and basic messaging, but I’ll rely on your expertise for audience research, creative direction, placement testing, and ongoing optimisation inside Ads Manager.
To gauge fit, please share past work that demonstrates you’ve successfully delivered B2B leads on Facebook—screenshots or case studies showing spend, CPL, and volume are ideal. If you have experience using lookalike audiences, retargeting sequences, or integrating Facebook leads directly into a CRM via Zapier, mention that as well.
Deliverables I expect:
• Campaign strategy outline with defined audiences and KPIs
• 2–3 ad sets with copy, visuals, and form fields ready to publish
• Pixel and event setup or verification
• A brief report after the first seven days summarising performance and next-step recommendations
Everything should be built in my existing ad account so I retain full data ownership. Let’s create a campaign that fills my pipeline, not my inbox with unqualified contacts.