B2C Lead-Gen Facebook Ads
Budget: $30 – $250 CAD
My goal is straightforward: drive qualified Business-to-Consumer prospects from Facebook and persuade them to click through and request a quote for my product/service. Everything in the campaign—from creative concept to ad copy, audience targeting, and optimisation—should clearly funnel users toward that single action.
I’ll provide brand assets, headline angles we know resonate, and a rough idea of our ideal buyer profile. You’ll turn those inputs into a full-fledged lead generation funnel on Facebook Ads Manager, set up the Meta Pixel if it isn’t already, create or refine the landing page form, and launch A/B tests to keep the cost per quote request dropping week after week.
Deliverables
• Campaign structure (cold, retargeting, look-alike) built in Ads Manager
• Scroll-stopping ad creatives and copy aligned to “Request a Quote” CTA
• Pixel/event tracking and custom conversions to capture every lead accurately
• Weekly performance report with data-driven tweaks to audiences, budgets, and creatives
Acceptance Criteria
A live campaign that reliably produces B2C leads who submit the quote form, with clear reporting that shows lead volume, cost per lead, and next-step recommendations for scaling.
I’ll provide brand assets, headline angles we know resonate, and a rough idea of our ideal buyer profile. You’ll turn those inputs into a full-fledged lead generation funnel on Facebook Ads Manager, set up the Meta Pixel if it isn’t already, create or refine the landing page form, and launch A/B tests to keep the cost per quote request dropping week after week.
Deliverables
• Campaign structure (cold, retargeting, look-alike) built in Ads Manager
• Scroll-stopping ad creatives and copy aligned to “Request a Quote” CTA
• Pixel/event tracking and custom conversions to capture every lead accurately
• Weekly performance report with data-driven tweaks to audiences, budgets, and creatives
Acceptance Criteria
A live campaign that reliably produces B2C leads who submit the quote form, with clear reporting that shows lead volume, cost per lead, and next-step recommendations for scaling.