Lead-Gen Campaign for SMM Tool (pinpost.io)
Budget: $250 – $750 USD
I’m looking for a performance-focused marketer who can turn PinPost.io — a full-stack social media management platform for agencies — into a steady stream of qualified leads.
PinPost helps agencies run their entire social media operation in one place: planning, scheduling, publishing, monitoring engagement, and managing conversations across platforms.
The goal of this engagement is pure lead generation, not generic visibility. Every campaign, creative asset, and post should move prospects toward booking a demo / free tier account activation.
Platforms
We will focus on three channels:
• Facebook
• Instagram
• TikTok
You should already be comfortable running and optimizing campaigns using Facebook Ads Manager, Instagram placements (Reels, Stories, Feed), and TikTok Ads.
Content formats
We want high-converting short-form videos and strong visual assets that quickly communicate the value of PinPost.
You’ll be responsible for:
• researching the product
• identifying key selling points
• scripting short-form videos
• designing eye-catching infographics
• producing final creative assets ready for ads
You can explore the product and gather context directly from PinPost’s website (pinpost.io), product screenshots, and feature pages.
Funnel expectations
Top-of-funnel awareness is acceptable only if it leads to sign-ups.
The campaign should drive agency owners toward:
• starting a free trial
• booking a demo
You should be comfortable configuring:
• retargeting campaigns
• custom audiences
• Meta and TikTok tracking pixels
• conversion events to measure cost-per-lead accurately
About PinPost
PinPost is designed specifically for marketing agencies that manage social media for multiple clients.
It provides:
• multi-platform content scheduling
• reliable publishing workflows
• engagement and comment monitoring
• centralized account management
Think of it as a modern, full-stack social media platform built for agency teams.
Your job is to translate that value into high-performing campaigns that generate qualified leads.
PinPost helps agencies run their entire social media operation in one place: planning, scheduling, publishing, monitoring engagement, and managing conversations across platforms.
The goal of this engagement is pure lead generation, not generic visibility. Every campaign, creative asset, and post should move prospects toward booking a demo / free tier account activation.
Platforms
We will focus on three channels:
• TikTok
You should already be comfortable running and optimizing campaigns using Facebook Ads Manager, Instagram placements (Reels, Stories, Feed), and TikTok Ads.
Content formats
We want high-converting short-form videos and strong visual assets that quickly communicate the value of PinPost.
You’ll be responsible for:
• researching the product
• identifying key selling points
• scripting short-form videos
• designing eye-catching infographics
• producing final creative assets ready for ads
You can explore the product and gather context directly from PinPost’s website (pinpost.io), product screenshots, and feature pages.
Funnel expectations
Top-of-funnel awareness is acceptable only if it leads to sign-ups.
The campaign should drive agency owners toward:
• starting a free trial
• booking a demo
You should be comfortable configuring:
• retargeting campaigns
• custom audiences
• Meta and TikTok tracking pixels
• conversion events to measure cost-per-lead accurately
About PinPost
PinPost is designed specifically for marketing agencies that manage social media for multiple clients.
It provides:
• multi-platform content scheduling
• reliable publishing workflows
• engagement and comment monitoring
• centralized account management
Think of it as a modern, full-stack social media platform built for agency teams.
Your job is to translate that value into high-performing campaigns that generate qualified leads.