Lead-Focused Social Media Campaigns
Budget: $8 – $15 CAD
I need a marketer who can turn Facebook, Instagram, LinkedIn and TikTok into reliable lead-generating machines for my business. The mandate is simple: use compelling video content to attract the right audience, move them through a clear funnel and deliver measurable sales.
Here’s what I expect:
• A channel-specific strategy that explains how each platform will feed the same revenue goal, complete with a 30-day content calendar built around short-form videos, Reels and TikTok creatives.
• End-to-end campaign execution: scripting, editing, posting, community management and paid ad setup inside Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads.
• Conversion tracking that ties every view, click and comment back to lead volume and cost per acquisition, with weekly dashboards in Google Sheets or Data Studio.
• Ongoing optimisation through A/B testing of hooks, thumbnails, captions and targeting so we steadily lower CPL and raise ROAS.
The project is finished when the new video-first campaigns are live on all four platforms, leads are flowing into my CRM, and your reports show clear movement toward the agreed acquisition targets. If you have a proven record of generating sales with video on these networks, I’d love to see your approach.
Here’s what I expect:
• A channel-specific strategy that explains how each platform will feed the same revenue goal, complete with a 30-day content calendar built around short-form videos, Reels and TikTok creatives.
• End-to-end campaign execution: scripting, editing, posting, community management and paid ad setup inside Facebook Ads Manager, LinkedIn Campaign Manager and TikTok Ads.
• Conversion tracking that ties every view, click and comment back to lead volume and cost per acquisition, with weekly dashboards in Google Sheets or Data Studio.
• Ongoing optimisation through A/B testing of hooks, thumbnails, captions and targeting so we steadily lower CPL and raise ROAS.
The project is finished when the new video-first campaigns are live on all four platforms, leads are flowing into my CRM, and your reports show clear movement toward the agreed acquisition targets. If you have a proven record of generating sales with video on these networks, I’d love to see your approach.