Lead-Focused Social Media Campaign

Job ID: 40031447

Budget: ₹600 – ₹1,500 INR

The objective is clear: generate measurable leads and direct-response sales through Facebook and Instagram. I already have brand assets and a landing page in place; what’s missing is a sharp campaign manager who can turn attention into conversions.

Here’s what I need from you:

• A concise strategy that outlines target audiences, creative angles, budget split, and performance KPIs.
• Full build-out of campaigns in Facebook Business Manager and Instagram Ads, complete with Pixel or Conversions API tracking, custom events, and retargeting segments.
• Ongoing optimisation—daily checks on bids, audiences, and creatives to keep cost-per-lead trending down while scaling spend responsibly.
• Transparent reporting: a shared dashboard plus a weekly summary highlighting CPL, ROAS, and next-step actions.
• A final wrap-up document that distils results, insights, and recommendations for the next sprint.

All copy, images, and video hooks can be provided or co-created—whichever gets us live faster. Experience with Lookalike audiences, A/B split testing, and automated rules will be a major plus, as will familiarity with tools like Ads Manager, Power Editor, and Google Analytics for cross-channel attribution tracking.

Timeline is agile but I’d like the first ads in market within one week of kickoff. If this sounds like your wheelhouse, let’s move forward and turn scrolls into sales.