Lead-Focused Meta Ads

The goal is straightforward: generate a steady flow of qualified B2C leads through Facebook and Instagram using Meta Ads Manager. I already have basic brand assets; what’s missing is a complete funnel—strategy, creative, targeting, tracking, and ongoing optimisation.

Scope of work
• Translate my offer into a campaign structure that fits Meta’s best-practice objectives for lead generation.
• Build custom and lookalike audiences from the pixel, email lists, or in-platform data to reach motivated consumers.
• Produce thumb-stopping ad creatives (static or short-form video) and write copy that speaks directly to the pain points of my target market.
• Configure the pixel and, if helpful, Conversion API so every lead event is tracked accurately inside Events Manager.
• Launch A/B tests on headlines, visuals, and audience segments, pausing under-performers and scaling winners.
• Provide concise weekly reports that include CPL, CTR, conversion rate, and recommendations for the next sprint.

Acceptance criteria
• Cost per lead meets or beats the agreed KPI within the first 30 days.
• Tracking shows at least 95 % event match quality.
• All campaigns comply with Meta advertising policies.

Deliver all working files—campaign structure, ad creatives, and reports—so I can reference or repurpose them later.