Lead-Focused Facebook Ad Videos
Budget: ₹750 – ₹1,250 INR
My goal is clear: launch Facebook campaigns that turn viewers into solid sales inquiries. To do that, I need a partner who can blend performance-driven ad strategy with compelling customer-testimonial videos and short Reels.
Here’s the workflow I have in mind. First, we’ll refine the audience and objectives inside Ads Manager so every click is optimized for lead generation rather than basic traffic or awareness. Next comes creative: I’ll supply raw customer testimonial footage and any product b-roll; you’ll edit it into punchy 15–30 second spots formatted for both the Feed and Reels. Motion graphics, captions, and fast hooks that highlight real customer results are essential to keep viewers engaged with the sound off.
Once creatives are ready, you’ll build out the full ad set—including copy, thumbnails, tracking pixels, and lead-form configuration—then monitor performance daily, pausing under-performers and scaling winners. I measure success by qualified sales inquiries in the pipeline, so cost-per-lead and lead quality reports need to be included each week.
Deliverables
• 3–5 edited testimonial videos/Reels (1080×1920 & 1:1)
• Complete ad campaign setup with lead forms
• Ongoing optimisation & weekly KPI report (CPL, CTR, ROAS when available)
If you have solid experience running lead-gen campaigns and a sharp eye for social-first video editing, let’s discuss timelines and get started.
Here’s the workflow I have in mind. First, we’ll refine the audience and objectives inside Ads Manager so every click is optimized for lead generation rather than basic traffic or awareness. Next comes creative: I’ll supply raw customer testimonial footage and any product b-roll; you’ll edit it into punchy 15–30 second spots formatted for both the Feed and Reels. Motion graphics, captions, and fast hooks that highlight real customer results are essential to keep viewers engaged with the sound off.
Once creatives are ready, you’ll build out the full ad set—including copy, thumbnails, tracking pixels, and lead-form configuration—then monitor performance daily, pausing under-performers and scaling winners. I measure success by qualified sales inquiries in the pipeline, so cost-per-lead and lead quality reports need to be included each week.
Deliverables
• 3–5 edited testimonial videos/Reels (1080×1920 & 1:1)
• Complete ad campaign setup with lead forms
• Ongoing optimisation & weekly KPI report (CPL, CTR, ROAS when available)
If you have solid experience running lead-gen campaigns and a sharp eye for social-first video editing, let’s discuss timelines and get started.