Lead-Focused Facebook & Google Ads
Budget: $30 – $250 CAD
My website is ready; now I need a paid-media specialist who can turn traffic into qualified leads through simultaneous Facebook/Meta Ads and Google Ads campaigns.
The core objective is lead generation, so every decision—from keyword selection and audience interests to copy, creative, and bidding strategy—must be measured against conversion volume and cost per lead. I already have a broad sense of who my ideal customers are, yet I still need your expertise to refine the targeting and build segmented audiences that can scale profitably on both platforms.
Here’s what I expect:
• Set up or audit the ad accounts, pixels, and conversion tracking so Facebook Ads Manager and Google Ads report clean, comparable data.
• Craft campaign structures for Search, Display, and Meta placements, write persuasive ad copy, and pair it with scroll-stopping creative you either design or brief.
• Launch, monitor, and continually optimise budgets, bids, and audiences, running A/B tests to lower CPL without sacrificing lead quality.
• Provide concise weekly reporting highlighting KPIs, insights, and next steps.
Success will be measured by a steady flow of new, verified leads within an agreed target CPL, plus clear learning on which segments and messages perform best. If you thrive on data, know your way around GA4, Ads Editor, Power Editor, and love fine-tuning campaigns until they hum, let’s talk.
The core objective is lead generation, so every decision—from keyword selection and audience interests to copy, creative, and bidding strategy—must be measured against conversion volume and cost per lead. I already have a broad sense of who my ideal customers are, yet I still need your expertise to refine the targeting and build segmented audiences that can scale profitably on both platforms.
Here’s what I expect:
• Set up or audit the ad accounts, pixels, and conversion tracking so Facebook Ads Manager and Google Ads report clean, comparable data.
• Craft campaign structures for Search, Display, and Meta placements, write persuasive ad copy, and pair it with scroll-stopping creative you either design or brief.
• Launch, monitor, and continually optimise budgets, bids, and audiences, running A/B tests to lower CPL without sacrificing lead quality.
• Provide concise weekly reporting highlighting KPIs, insights, and next steps.
Success will be measured by a steady flow of new, verified leads within an agreed target CPL, plus clear learning on which segments and messages perform best. If you thrive on data, know your way around GA4, Ads Editor, Power Editor, and love fine-tuning campaigns until they hum, let’s talk.