Lead-Focused Facebook Campaign Setup
Budget: ₹600 – ₹1,500 INR
I want a complete Facebook Ads campaign built from scratch with one clear objective—collecting qualified leads. The campaign must speak to both B2B and B2C decision makers aged roughly 25-48, so the targeting, creative angles, and messaging will need to pivot between professional pain-points and consumer motivations without feeling disjointed.
Please start with a quick audit of my existing Meta assets, then structure the campaign in Ads Manager: objectives set to “Lead Generation,” conversion-optimized placements, and properly organised ad sets for testing. I’ll rely on you to install or verify the Meta Pixel and Conversion API, craft concise copy, source or design scroll-stopping visuals, and configure an in-platform Instant Form (or an on-site conversion path, if you believe it will convert better).
Deliverables I need to see before we go live:
• Campaign and ad-set architecture with clearly named tests (audience, creative, placement).
• Custom audiences and lookalikes for both business buyers and consumers, plus a simple retargeting loop.
• Two copy variants and two creative variants for each audience segment.
• Pixel/Conversion API setup proof and lead event testing screenshots.
• A short hand-off guide so I can duplicate winning ad sets or scale budgets confidently.
I’ll provide brand guidelines, existing landing-page URLs, and any prior ad data once we agree to proceed.
Please start with a quick audit of my existing Meta assets, then structure the campaign in Ads Manager: objectives set to “Lead Generation,” conversion-optimized placements, and properly organised ad sets for testing. I’ll rely on you to install or verify the Meta Pixel and Conversion API, craft concise copy, source or design scroll-stopping visuals, and configure an in-platform Instant Form (or an on-site conversion path, if you believe it will convert better).
Deliverables I need to see before we go live:
• Campaign and ad-set architecture with clearly named tests (audience, creative, placement).
• Custom audiences and lookalikes for both business buyers and consumers, plus a simple retargeting loop.
• Two copy variants and two creative variants for each audience segment.
• Pixel/Conversion API setup proof and lead event testing screenshots.
• A short hand-off guide so I can duplicate winning ad sets or scale budgets confidently.
I’ll provide brand guidelines, existing landing-page URLs, and any prior ad data once we agree to proceed.