Lead-Driven Facebook & Instagram Campaign
Budget: ₹12,500 – ₹37,500 INR
I’m ready to ramp up my digital presence and I want every ad dollar focused on one thing—high-quality leads. The channels are set: Facebook and Instagram. I have existing brand assets, a clear customer persona, and a landing page that converts; what I need now is a specialist who can turn those ingredients into a cohesive, data-backed campaign.
Here’s how I picture the workflow:
• Audit my current Facebook & Instagram accounts, pixel configuration, and audience data.
• Map out a full-funnel strategy (cold, retargeting, look-alikes) aligned with my lead goals.
• Produce or refine ad creatives and copy so they feel native to each platform while staying on-brand.
• Launch, monitor, and optimise daily—budget pacing, A/B testing, and bid adjustments included.
• Deliver weekly performance snapshots with clear metrics: CPL, CTR, ROAS, and next-step recommendations.
I’m open to exploring additional tactics such as Messenger lead forms or Instagram Stories if they prove cost-effective, but Twitter and other networks can stay parked for now.
Acceptance criteria:
• Cost per lead meets or beats the industry benchmark we agree on before launch.
• Pixel events fire correctly and data flows into Ads Manager and Google Analytics without gaps.
• Final report summarises results, insights, and actionable improvements for the next cycle.
If you know your way around Facebook Business Manager, Instagram Ads, and data-driven optimisation, let’s talk about timelines and how soon we can push this campaign live.
Here’s how I picture the workflow:
• Audit my current Facebook & Instagram accounts, pixel configuration, and audience data.
• Map out a full-funnel strategy (cold, retargeting, look-alikes) aligned with my lead goals.
• Produce or refine ad creatives and copy so they feel native to each platform while staying on-brand.
• Launch, monitor, and optimise daily—budget pacing, A/B testing, and bid adjustments included.
• Deliver weekly performance snapshots with clear metrics: CPL, CTR, ROAS, and next-step recommendations.
I’m open to exploring additional tactics such as Messenger lead forms or Instagram Stories if they prove cost-effective, but Twitter and other networks can stay parked for now.
Acceptance criteria:
• Cost per lead meets or beats the industry benchmark we agree on before launch.
• Pixel events fire correctly and data flows into Ads Manager and Google Analytics without gaps.
• Final report summarises results, insights, and actionable improvements for the next cycle.
If you know your way around Facebook Business Manager, Instagram Ads, and data-driven optimisation, let’s talk about timelines and how soon we can push this campaign live.