Jewelry Brand Social & Performance Marketing Manager

Social Media & Performance Marketing Manager (Jewelry Brand)

Description:

Hi, I’m the founder of Lustraa Luxe — a jewelry brand specializing in lab-grown diamond and moissanite jewelry, targeting international markets like the USA, Australia, UAE, and Europe.

I’m looking for an experienced marketing expert who can handle **end-to-end growth**, including social media, paid ads, and basic SEO strategy.

**Your Responsibilities:**
• Plan and execute Facebook Group marketing strategy (posting, engagement, community building)
• Identify and join relevant groups (wedding, engagement, jewelry, fashion) and promote products organically
• Create engaging posts, discussions, and soft-selling content inside groups
• Manage Facebook & Instagram ad campaigns (conversion-focused)
• Test and optimize ad creatives (UGC, emotional, product-based videos)
• Drive traffic to Etsy store (initial phase) and later to Shopify website
• Improve engagement, followers, and brand presence
• Suggest content ideas, hooks, and viral strategies
• Basic SEO guidance for product pages and blogs

**Requirements:**
• Proven experience in eCommerce marketing (preferably jewelry/fashion/luxury)
• Strong understanding of Facebook Ads & Instagram growth
• Experience with Etsy or Shopify marketing is a big plus
• Creative mindset (understands what content converts, not just looks good)
• Data-driven approach (testing, scaling, optimizing)

**Goal:**
Build a strong brand presence and generate consistent sales through Instagram ads and organic content.

**Budget:**
Open to monthly or project-based (please share your proposal)

**To Apply:**
Please share:
• Past results (ads or social media growth)
• Example creatives or campaigns
• Your strategy for a jewelry brand like ours

Looking for long-term collaboration.