Instagram & Facebook Sales Campaign Setup
Budget: $250 – $750 AUD
My goal is to drive direct sales of our physical products through a data-driven campaign on Instagram and Facebook. The account is already active; what’s missing is a conversion-focused structure inside Meta Ads Manager that can reliably turn ad spend into revenue.
Here’s what the project covers:
• Strategy: define audiences, objectives and placements that match a purchase-driven funnel.
• Tracking: configure the Facebook Pixel (and Conversions API if suitable) to capture add-to-cart and purchase events accurately.
• Campaign build: create ad sets, draft copy, select creatives and set up A/B tests aimed at lowest-cost purchases.
• Optimisation plan: outline daily/weekly checks, scaling rules and creative refresh points.
Acceptance criteria
1. Events fire correctly on the test page and show in Events Manager.
2. Campaign goes live with at least two audiences and two creative variations for split testing.
3. First optimisation report delivered after 72 hours of spend.
When you reply, put the spotlight on your experience running profitable direct-response campaigns for physical products—case studies or concise metrics are ideal.
Here’s what the project covers:
• Strategy: define audiences, objectives and placements that match a purchase-driven funnel.
• Tracking: configure the Facebook Pixel (and Conversions API if suitable) to capture add-to-cart and purchase events accurately.
• Campaign build: create ad sets, draft copy, select creatives and set up A/B tests aimed at lowest-cost purchases.
• Optimisation plan: outline daily/weekly checks, scaling rules and creative refresh points.
Acceptance criteria
1. Events fire correctly on the test page and show in Events Manager.
2. Campaign goes live with at least two audiences and two creative variations for split testing.
3. First optimisation report delivered after 72 hours of spend.
When you reply, put the spotlight on your experience running profitable direct-response campaigns for physical products—case studies or concise metrics are ideal.