Image Ads for App Promotion

I need a dedicated ad manager who can plan, create, and optimise image-based campaigns on Facebook and TikTok to drive installs for my mobile app. You will take full ownership of the process—from designing eye-catching creatives and writing concise copy to setting up precise audience targeting and daily bid adjustments.

My immediate priority is measurable growth in app downloads, so I expect you to track the funnel closely, report on cost-per-install, and suggest data-backed tweaks along the way. While Facebook and TikTok are the focus, I’m open to testing additional channels such as Instagram or Twitter later if you can demonstrate clear advantages.

Deliverables
• Ad account setup or audit, ready to launch
• 3-5 high-quality image creatives per platform, formatted to current specs
• Campaign structure, targeting, and budget allocations configured in the ad manager dashboards
• Weekly performance report highlighting key metrics (impressions, CTR, CPI, ROAS) and next-step recommendations

I’ll supply brand guidelines, screenshots, and store links; you handle the rest. Let me know your experience with Facebook Ads Manager, TikTok Ads Manager, and any notable app campaigns you’ve scaled.