FB/IG Image Ads Lead Gen
Budget: ₹600 – ₹1,500 INR
The next stage of my growth plan is a focused lead-generation campaign that runs simultaneously on Facebook and Instagram. I already have business pages in place; what I need now is a specialist who can take over the entire paid-ads workflow—from strategy to optimisation—using engaging image creatives as the core format.
You’ll be responsible for:
• Audience research, pixel/event set-up and any Business Manager housekeeping needed to track leads accurately.
• Designing scroll-stopping static ad images, writing concise copy, and arranging A/B variants to test headlines, visuals and calls-to-action.
• Launching and managing campaigns, adjusting bids, budgets and targeting in real time to keep cost-per-lead low while volume rises.
• Weekly performance reports outlining spend, reach, CTR, CPA and suggested optimisations.
Acceptance criteria: a live campaign in both platforms’ Ads Manager dashboards, properly firing conversion events, and a first-week CPL that sits within the industry’s healthy range for my niche (we’ll define that figure together before launch).
If Facebook and Instagram lead-gen funnels are your day-to-day playground, let’s put your skills to work and turn my audience into measurable conversions.
You’ll be responsible for:
• Audience research, pixel/event set-up and any Business Manager housekeeping needed to track leads accurately.
• Designing scroll-stopping static ad images, writing concise copy, and arranging A/B variants to test headlines, visuals and calls-to-action.
• Launching and managing campaigns, adjusting bids, budgets and targeting in real time to keep cost-per-lead low while volume rises.
• Weekly performance reports outlining spend, reach, CTR, CPA and suggested optimisations.
Acceptance criteria: a live campaign in both platforms’ Ads Manager dashboards, properly firing conversion events, and a first-week CPL that sits within the industry’s healthy range for my niche (we’ll define that figure together before launch).
If Facebook and Instagram lead-gen funnels are your day-to-day playground, let’s put your skills to work and turn my audience into measurable conversions.