High-Impact Meta Lead Ads
Budget: $15 – $25 USD
My handyman company is ready to scale and I want a Meta Ads specialist who can turn Facebook and Instagram traffic into qualified homeowner leads that land on our company website.
I tried to create an ad and getting going but ran into some trouble. Basically, I want someone that can use a consult with me, generate ad copy, run ads, review results and generate consistent leads.
AI generated info below:
Scope
• Plan and build a complete lead-generation funnel inside Meta Ads Manager, using proven campaign objectives and pixel-based conversion tracking.
• Write concise, service-focused ad copy and pair it with eye-catching creatives that resonate with homeowners in my service area.
• Set up audience targeting (geo-fencing, interests, look-alikes) that keeps our spend tightly focused on people who actually own homes.
• Launch, monitor, and optimise the ads for at least the first two weeks, refining bids, budgets, and creatives to maximise cost-per-lead efficiency.
Deliverables
1. Campaign structure document (campaigns, ad sets, ads).
2. Create ad copy and static or short-form video creative.
3. Tracking plan with Pixel installation steps and event mapping.
4. Brief weekly performance report summarizing spend, reach, CPL, and next steps.
Acceptance criteria
• Pixel fires correctly and reports conversions on our website.
• First-week CPL meets or beats the regional handyman industry benchmark you will cite.
• Clear recommendations for scaling once initial targets are hit.
Please outline your Meta Ads experience with home-service businesses and share two relevant campaign examples so I can gauge fit quickly.
I tried to create an ad and getting going but ran into some trouble. Basically, I want someone that can use a consult with me, generate ad copy, run ads, review results and generate consistent leads.
AI generated info below:
Scope
• Plan and build a complete lead-generation funnel inside Meta Ads Manager, using proven campaign objectives and pixel-based conversion tracking.
• Write concise, service-focused ad copy and pair it with eye-catching creatives that resonate with homeowners in my service area.
• Set up audience targeting (geo-fencing, interests, look-alikes) that keeps our spend tightly focused on people who actually own homes.
• Launch, monitor, and optimise the ads for at least the first two weeks, refining bids, budgets, and creatives to maximise cost-per-lead efficiency.
Deliverables
1. Campaign structure document (campaigns, ad sets, ads).
2. Create ad copy and static or short-form video creative.
3. Tracking plan with Pixel installation steps and event mapping.
4. Brief weekly performance report summarizing spend, reach, CPL, and next steps.
Acceptance criteria
• Pixel fires correctly and reports conversions on our website.
• First-week CPL meets or beats the regional handyman industry benchmark you will cite.
• Clear recommendations for scaling once initial targets are hit.
Please outline your Meta Ads experience with home-service businesses and share two relevant campaign examples so I can gauge fit quickly.