HVAC Lead-Gen Facebook Ads
Budget: $2 – $8 CAD
I need a results-driven Facebook Ads specialist who can consistently generate qualified HVAC leads. The primary objective is lead generation, not general awareness, aimed squarely at the 35-54 age bracket where most of our buying decisions happen.
You’ll be expected to:
• Research and build high-intent audiences, refine interests, and layer look-alikes.
• Craft compelling ad copy and static or short-form video creatives that speak to common HVAC pain points—emergency repairs, seasonal tune-ups, and energy-efficient system upgrades.
• Set up and manage campaigns inside Meta Ads Manager, installing the pixel and configuring Conversions API so every call-form or booking is properly attributed.
• Continually A/B test hooks, images, and offers, then optimise budgets toward the lowest cost per qualified lead.
• Deliver clear weekly reports that outline spend, CPL, booked appointments, and next actions.
Acceptance criteria
• Cost per lead hits or beats the agreed benchmark in the first 30 days.
• All leads arrive via our CRM form, tagged with ad set and creative ID for easy tracking.
• Creative library includes at least three winning variations we can scale.
If you’ve already driven leads for home-service companies and know your way around Meta’s lead form as well as landing-page funnels, your experience will fit perfectly. Let’s turn ad spend into booked HVAC jobs.
You’ll be expected to:
• Research and build high-intent audiences, refine interests, and layer look-alikes.
• Craft compelling ad copy and static or short-form video creatives that speak to common HVAC pain points—emergency repairs, seasonal tune-ups, and energy-efficient system upgrades.
• Set up and manage campaigns inside Meta Ads Manager, installing the pixel and configuring Conversions API so every call-form or booking is properly attributed.
• Continually A/B test hooks, images, and offers, then optimise budgets toward the lowest cost per qualified lead.
• Deliver clear weekly reports that outline spend, CPL, booked appointments, and next actions.
Acceptance criteria
• Cost per lead hits or beats the agreed benchmark in the first 30 days.
• All leads arrive via our CRM form, tagged with ad set and creative ID for easy tracking.
• Creative library includes at least three winning variations we can scale.
If you’ve already driven leads for home-service companies and know your way around Meta’s lead form as well as landing-page funnels, your experience will fit perfectly. Let’s turn ad spend into booked HVAC jobs.