HVAC Facebook & Instagram Lead Ads
Budget: $2 – $8 CAD
I’m ready to launch a focused social campaign that brings qualified HVAC leads straight from Facebook and Instagram into my pipeline. All efforts will be geared toward homeowners within my city limits; no state-wide or national reach is needed right now. The single metric that matters to me is lead volume—form completions or direct call clicks that can be verified as genuine homeowner inquiries.
Here’s what I’ll provide: branding assets, current service list, and any seasonal promotions you think will help hook attention. You’ll take it from there by building high-converting ad copy and eye-catching creatives, setting up precise city-level targeting inside Meta Business Suite, and deploying conversion-optimized campaigns. I rely on data, so constant split-testing, Pixel or offline conversion tracking, and routine bid/placement tweaks are expected.
Deliverables I need to see:
• 2–3 ad concepts (image or short video) with copy ready to publish
• Campaign setup in Facebook Ads Manager, including homeowner-only audience filters and exclusions
• Weekly performance snapshot with clear actions taken and next steps
• End-of-month summary highlighting cost per lead, top creatives, and recommendations
If the first month hits or beats my CPL benchmark, we can roll this out to neighboring cities and explore retargeting or Lookalike expansions.
Here’s what I’ll provide: branding assets, current service list, and any seasonal promotions you think will help hook attention. You’ll take it from there by building high-converting ad copy and eye-catching creatives, setting up precise city-level targeting inside Meta Business Suite, and deploying conversion-optimized campaigns. I rely on data, so constant split-testing, Pixel or offline conversion tracking, and routine bid/placement tweaks are expected.
Deliverables I need to see:
• 2–3 ad concepts (image or short video) with copy ready to publish
• Campaign setup in Facebook Ads Manager, including homeowner-only audience filters and exclusions
• Weekly performance snapshot with clear actions taken and next steps
• End-of-month summary highlighting cost per lead, top creatives, and recommendations
If the first month hits or beats my CPL benchmark, we can roll this out to neighboring cities and explore retargeting or Lookalike expansions.