Google Analytics Configuration for Housiey Site

Project Title:
Set up Google Analytics Conversion Tracking for Housiey Website (Brochure Downloads, Site Visits, etc.) via UTM Parameters

Project Description:
We are looking for an experienced Google Analytics (GA4) expert to help us set up conversion tracking on our real estate website (https://housiey.com).

Currently, when a user performs key actions like:

Downloads a brochure

Books an online presentation

Schedules a site visit

…the lead gets captured, but the URL does not change (i.e., there is no “Thank You” page). We need to track these events as conversions, and attribute them to their source platform (Facebook, LinkedIn, Spotify, etc.).

These events must be tracked even without a page reload.

Deliverables:
Set up Google Analytics (GA4) event-based conversion tracking for:

Brochure Download

Site Visit Booking

Online Presentation Booking

Any other similar lead events

Ensure each event can be attributed to its traffic source using UTM parameters.

Integrate GA4 setup with:

Google Ads

Facebook Ads

LinkedIn Ads

Spotify Ads

Ensure that UTM-based traffic (e.g., from social media campaigns) is tracked properly.

Sample UTM Link (for reference only):

https://yourwebsite.com/landing-page?utm_source=platform&utm_medium=social&utm_campaign=Campaign_Name&utm_id=Campaign_ID

Notes:
The tracking should work across both desktop and mobile versions of the site.


Required Skills:
Google Analytics 4 (GA4)

Google Tag Manager (GTM)

Conversion Tracking

UTM Parameter Attribution

Facebook / LinkedIn / Spotify Ad Integration

Real estate or lead-gen tracking experience (preferred)