Four Traffic-Driving Facebook Ads
Budget: $30 – $250 USD
I need four fresh Facebook ads that pull individual consumers from their feeds straight to my website, where I sell professional services. Each ad must work hard to maximise clicks at the lowest possible CPC.
You will craft:
• Scroll-stopping visuals sized for the current Facebook feed specs
• Concise, punchy copy with a clear call-to-action
• A headline and primary text variation for quick A/B testing inside Ads Manager
I’ll share my service details, brand colours, and landing-page link as soon as we start. Please deliver the ads in editable formats (PSD or Canva link for graphics plus a simple doc for the copy) and include any royalty-free imagery sources you use. If you have past examples that prove strong CTR improvements, feel free to reference them in your proposal.
1. IMAGE / CREATIVE FORMAT
Use square format for maximum reach:
1080 × 1080 px (primary format)
File Type
PNG (best for graphics/text overlays)
Do NOT use PDF, GIF, or images with too much text.
Aim for text < 20% of the image (Facebook prefers this).
2. TEXT FORMAT (COPY)
Facebook Ad Structure requires:
A. Primary Text (Body)
2–4 short lines
Max 140 characters before “See More,” but can be longer
Should contain emotion + benefit + price
B. Headline
Appears under image
25–40 characters max
Needs to be punchy and benefit-focused
C. Description (optional on mobile, shows on desktop)
1 short supporting line
Reinforces pricing or benefit
D. CTA Button
Use one of these:
Learn More (best for educational implant traffic)
Book Now (best for warm prospects)
Call Now (best for older audiences 55+)
RECOMMENDED EXPORT SETTINGS FOR GRAPHICS
When exporting from Canva, Photoshop, or Illustrator:
PNG for clean text
Compression: High
Color profile: sRGB
Max file size: under 2 MB
For photos (smiling patients, before/after):
JPG, 80–85% quality
sRGB
1080x1080
This keeps the images crisp and fast-loading.
You will craft:
• Scroll-stopping visuals sized for the current Facebook feed specs
• Concise, punchy copy with a clear call-to-action
• A headline and primary text variation for quick A/B testing inside Ads Manager
I’ll share my service details, brand colours, and landing-page link as soon as we start. Please deliver the ads in editable formats (PSD or Canva link for graphics plus a simple doc for the copy) and include any royalty-free imagery sources you use. If you have past examples that prove strong CTR improvements, feel free to reference them in your proposal.
1. IMAGE / CREATIVE FORMAT
Use square format for maximum reach:
1080 × 1080 px (primary format)
File Type
PNG (best for graphics/text overlays)
Do NOT use PDF, GIF, or images with too much text.
Aim for text < 20% of the image (Facebook prefers this).
2. TEXT FORMAT (COPY)
Facebook Ad Structure requires:
A. Primary Text (Body)
2–4 short lines
Max 140 characters before “See More,” but can be longer
Should contain emotion + benefit + price
B. Headline
Appears under image
25–40 characters max
Needs to be punchy and benefit-focused
C. Description (optional on mobile, shows on desktop)
1 short supporting line
Reinforces pricing or benefit
D. CTA Button
Use one of these:
Learn More (best for educational implant traffic)
Book Now (best for warm prospects)
Call Now (best for older audiences 55+)
RECOMMENDED EXPORT SETTINGS FOR GRAPHICS
When exporting from Canva, Photoshop, or Illustrator:
PNG for clean text
Compression: High
Color profile: sRGB
Max file size: under 2 MB
For photos (smiling patients, before/after):
JPG, 80–85% quality
sRGB
1080x1080
This keeps the images crisp and fast-loading.