Fix Shopify-Facebook Conversion Gap

My LGBT-focused Shopify store gets solid engagement from Facebook ads—170 people even added a single product to cart—yet not one sale has closed. I need a sharp, end-to-end audit of both Meta Ads Manager and my Shopify setup to uncover exactly where the funnel is breaking.

Here is what I know so far:
• Targeting and budgets deliver plenty of traffic, so the problem sits somewhere between the ad click and the “thank-you” page.
• I’m open to findings on everything from pixel/event tracking and audience refinement to checkout flow, speed, UX, or copy.
• Support for the LGBT community is non-negotiable; please only respond if that aligns with you.

Deliverables I’m expecting:
1. A concise audit report showing every friction point you find in Facebook ads, pixel implementation, and Shopify checkout flow.
2. A prioritized action plan with quick wins and any deeper-level fixes (e.g., custom events, Product Page tweaks, payment or shipping settings).
3. Implementation of the agreed fixes and a short validation period that proves conversions start registering.

Familiarity with Facebook Business Suite, Meta Pixel, Shopify Admin, and analytics tools (GA4, heat-maps, etc.) will speed things up. I’m ready to give full access so we can move fast and finally turn interest into revenue.