Fix Facebook Purchase Tracking

My Facebook Pixel is reporting 82 purchases, yet not a single order has actually cleared in my Shopify store where I sell physical products. Everything looks wired up—Pixel created, connected to both Instagram and Shopify, catalog synced—but clearly something in the purchase event is firing when it shouldn’t.

I only need the Purchase event tracked with real-order accuracy so my campaign data is trustworthy. I’m honestly not sure whether the code on Shopify’s thank-you page is placed correctly or if the pixel is double-firing from button clicks, but the result is inflated sales in Ads Manager and no usable ROAS numbers.

I’d like you to:
• Audit the current pixel setup inside both Shopify and Facebook Ads Manager.
• Identify why clicks (or some other interaction) are being logged as purchases.
• Adjust the event settings or code so only true completed transactions trigger the Purchase event, and then test it live so we see correct numbers in the dashboard.

Please be fluent with Facebook Events Manager, Shopify’s native pixel integration and Event Setup Tool. A quick screenshare walk-through of the fix or concise hand-off notes will wrap this up.