Fashion Ads Growth Campaigns

Job ID: 40138832

Budget: $25 – $50 USD

My fashion label is ready to scale its paid presence across Facebook and Instagram and I need an experienced Meta Ads specialist to take full ownership of the process. The account is already set up with Pixel installed; what’s missing is a well-structured campaign strategy that consistently drives qualified traffic and converts browsers into buyers.

Here’s what I expect you to handle day-to-day:
• Build and continuously optimise cold, warm, and hot audience campaigns (interests, lookalikes, retargeting).
• Suggest fresh creative angles—images, short-form video, copy hooks—so every ad feels on-trend and on-brand.
• Allocate and shift budget smartly between ad sets based on real-time ROAS, CPA, and CTR data inside Meta Ads Manager.
• Track performance with clear, concise weekly reports that highlight reach, clicks, add-to-carts, and purchases, plus actionable next steps.

Proven results in fashion or e-commerce advertising are essential. You’ll be working independently, so a data-driven mindset and solid knowledge of testing frameworks, exclusion lists, and CBO/ABO structures are non-negotiable.

To be considered, include:
1. A quick overview of your Facebook/Instagram ads experience.
2. One fashion campaign you’re proud of—tell me the goal, the structure, and the outcome.
3. Your recommended game plan and estimated timeline to get the first round of ads live and optimised.

If you know how to transform scroll-stopping creative and tight targeting into profitable sales, let’s talk.